ELM

About

The Media Guy

Eric L. Mitchell is a media consultant and public relations strategist who has spent over 15 years helping brands tell their stories to the world. From emerging startups to established entertainment powerhouses, Eric brings a rare combination of creative instinct and strategic precision.

ELM

Eric L. Mitchell

Biography

Building Brands Through Strategic Media

Eric L. Mitchell's journey into media and public relations began with a simple conviction: every brand has a story worth telling, but not every brand knows how to tell it. That belief has driven a career spanning over 15 years, hundreds of successful campaigns, and a reputation as one of the most sought-after media strategists in the industry.

After cutting his teeth at premier public relations firms in New York City, Eric founded his own consulting practice with a clear mission—to bring boutique-level attention and enterprise-grade strategy to every client, regardless of size. His approach rejects the one-size-fits-all playbook in favor of deeply personalized media strategies that reflect each client's unique voice, goals, and audience.

Eric's expertise spans entertainment, technology, and lifestyle brands. He has orchestrated media campaigns for film premieres, product launches, corporate rebrandings, and crisis interventions. His media relationships—cultivated over years of genuine partnership with journalists, editors, and producers—give his clients access to coverage that competitors can only dream of.

Beyond client work, Eric is a recognized voice in the media industry. He has contributed insights to publications and professional councils, and is frequently invited to speak on panels about the future of public relations, the intersection of technology and media, and the art of crisis communications.

When he's not crafting media narratives, Eric can be found mentoring the next generation of PR professionals, exploring the latest in media technology, or enjoying live music in his hometown.

Philosophy

Core Values

Authenticity

Every narrative we craft is rooted in truth. Authentic storytelling builds trust that no spin can replicate.

Relationships

Media relationships built over 15+ years form the backbone of every campaign. Real connections drive real results.

Strategy First

Before any pitch goes out, the strategy is bulletproof. Data-driven planning ensures every move is intentional.

Measurable Impact

Vanity metrics don't pay the bills. We track real outcomes: brand sentiment, media quality, and business impact.

Journey

Career Milestones

2009

Career Beginnings

Began career in media relations at a top-tier New York City public relations firm, cutting teeth on entertainment and lifestyle accounts.

2012

Senior Strategist

Promoted to senior media strategist, overseeing campaigns for major entertainment brands and managing a team of five publicists.

2015

Founded ELM Media

Launched Eric L. Mitchell Media Consulting, bringing a personalized, boutique approach to clients who demanded more than cookie-cutter PR.

2018

National Recognition

Recognized as one of the top emerging media consultants by industry peers. Client roster expanded to include technology and lifestyle brands.

2021

Crisis Leadership

Led crisis communications for multiple high-profile clients during unprecedented media landscape shifts, solidifying reputation as a go-to crisis strategist.

2024

Industry Authority

Invited as a contributor to leading media publications and industry councils, sharing insights on the evolving landscape of public relations and media strategy.

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Let's discuss how strategic media consulting can elevate your brand and achieve your communication goals.

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